California List in MLS*

Save Thousands in Commission Selling and Renting Real Estate in the MLS*

Why should you List In MLS? Listing in the MLS gives you optimal exposure to buyers and saves you potentially thousands of dollars in commissions. MLS is an acronym for Multiple Listing Service, a portal of data used by REALTORS^® to exchange details about their numerous properties For Sale and For Rent with other REALTORS^® Listing In the MLS provides For Sale By Owners this same function, for a low flat fee. Listing In The MLS gives listings the best opportunity to sell their home without having to pay costly commissions fees. For a low flat fee, Listing in the MLS will give you the exposure needed to sell your home, and you won't have to pay commissions to agents. And, if your buyer is not represented, there will be no commissions at all.

For information about Listing Real Estate in your local area, select your area

Since the 1970s, the National Association of REALTORS^® has been measuring what percentage of homes sell by REALTORS^® and what percentage sell By Owner. It has consistently averaged 85:15 (REALTORS^® to Owners respectively). What this means is that when listing your property with a traditional REALTOR^®, you will on average reach 85% of the market. Consequently if you list your property as For Sale By Owner you will reach 15% of the market on average. Wouldn't it be better to get 100% of the market? The goal of selling is to encourage competitive bidding because it will drive up the price of your property. As your market size increases, so will the probability of this competitive bidding occurring. When you list your property as For Sale By Owner, you will never know if you would have gotten a higher bid had your home been listed in the MLS and exposed to the other 85% of the market. When Listing In the MLS you will get that other 85% of the market. Theoretically, when Listing in the MLS, that other 85% of the market can be attracted at an average commission of 2½%±¹. The odds are that the interest of the other 85% of home buyers will increase the bidding on your home by more than the 2½% cost of your home. So, on average, the difference will be greater than the For Sale By Owner Price when Listing in the MLS. Even better, with a Flat Fee MLS Listing, the commission is variable. What this means is that a buyer's broker is only paid if one assists in the sale. So if there is no buyer's broker's assistance the cost is only our Low Flat Fee which is almost the same as a For Sale By Owner sale. As you can see, the benefits of 100% of the market make Listing in the MLS your best option.

* List in MLS denotes that you the owner fills out forms so that our licensed Broker can type you into the MLS's database. It does not imply that you as a layperson will be granted direct computer access to the Multiple Listing Service (MLS) yourself. All commissions are negotiable by law.

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