California List in MLS*

    You have come to the right place to list your property in California For Sale By Owner* for a Low Flat Fee in the REALTOR^® Multiple Listing Service.  The number of California Flat Fee MLS Listings have grown and are reported to account for over 5% of the REALTOR^® listed properties.  Flat Fee MLS is the model of the future and Continental Real Estate Group, Inc. is a pioneer, having provided this value oriented consumer minded service since 2000.  We offer the best technology in California Flat Fee MLS Listings for For Sale By Owner Sellers.  Now in our 8th year we have saved tens of millions of dollars in commissions for educated web savvy consumers who want to pay Low FLAT FEES to List For Sale By Owner in the MLS & REALTOR.com in lieu of paying the high commissions charged by traditional REALTORS^®.

Since the 1970s, the National Association of REALTORS® has been measuring what percentage of homes sell by REALTORS® and what percentage sell By Owner. What they have found is that home sales consistently averaged 85:15 (REALTORS to Owners respectively).  In other words, when listing your property with a traditional REALTOR®, you will on average reach 85% of the market. Consequently if you list your property as For Sale By Owner you will reach 15% of the market on average. Wouldn't you like your home to reach all 100% of the market? By reaching 100% of the market you not only increase the number of potential buyers, increasing the odds that your home will sell faster, but you will also get a higher price. The goal of selling is to encourage competitive bidding because it will drive up the price of your property.  As your market size increases, so will the probability of this competitive bidding occurring.  But how can you reach all 100% of the market as a For Sale By Owner? Well Listing in the MLS is how you can reach that other 85%. The MLS is a local database for Realtors® from California can go to search for homes for their buyers. Theoretically, when Listing in the MLS, that other 85% of the market can be attracted at an average commission of 2½%±¹.  The odds are that the interest of the other 85% of home buyers will increase the bidding on your home by more than the 2½% cost of your home. So, on average, the difference will be greater than the For Sale By Owner Price when Listing in the MLS. Even better, with a Flat Fee MLS Listing, the commission is variable. What this means is that a buyer's broker is only paid if one assists in the sale. So if there is no buyer's broker's assistance the cost is only our Low Flat Fee which is almost the same as a For Sale By Owner sale. As you can see, the benefits of 100% of the market make Listing in the MLS your best option.